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People of Ad Tech: StreetFight CEO Laura Rich

StreetFight Cofounder and CEO Laura Rich tells WIT Strategy Partner Bill Brazell about StreetFight’s new National-to-Local Marketers report, and describes ways to address the challenges that face vertical publications. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: Atomized CEO ChRiS Gomersall

Atomized CEO ChRiS Gomersall tells WIT Strategy Partner Bill Brazell that he came up with the idea for Atomized while serving as Facebook’s first creative strategy leader. He saw a need for a service that showed a marketer what each campaign looks like on each medium, in real time. (One marketer was dismayed to learn,… Continue reading »

People of Ad Tech: Upstream Group CEO Doug Weaver

Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

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