UM

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The Top Five Makegood Articles of 2015

December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

Colleen Soriano Lands at UM

Today is Colleen Soriano’s first day on the job at Universal McCann where she succeeds David Cohen as head of US digital for the Interpublic media agency. Cohen was promoted to the global digital position at UM earlier this year. Colleen previously worked for GroupM’s MEC where she led digital for accounts like Campbell’s, Colgate… Continue reading »

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