This category contains 10 posts

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

Free Bird

By the time you read this, Snoop Dogg may be Twitter’s new CEO. With the ‘resignation’ of Dick Costolo on June 11th Twitter finds itself back in the all too familiar land of Spanish TV Novellas.  The Twittersphere, media pundits and Chris Sacca have all outlined their theories to right Twitter’s woes. Jack Dorsey is… Continue reading »

POSSIBLE Joins MoMA in the Launch of #ART140

 David Stocks is currently the Senior Strategic Planner at POSSIBLE, a global digital agency that offers itsclients award-winning digital strategy, performance marketing, and creative design. Stocks brings previous experience from WPP and Added Value, where he was the brand strategist for brands including Pepsie and Absolut. The Makegood recently spoke with Stocks about ART140, a website that… Continue reading »

With Twitter’s Gnip purchase, native focuses on ROI

  Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

Sean O’Neal on Adaptly’s Growth and Expansion

 Sean O’Neal is the president of Adaptly, a social advertising technology company that helps brands harness the unique value of each social platform to increase engagement. Prior to Adaptly, O’Neal was the global CMO at the Daily Mail Online, in addition to President at Vizu Corporation. The Makegood recently spoke to O’Neal about his new position and his… Continue reading »

Crowdcentric’s CEO Toby Daniels on Using Content Marketing as a Crucial Tool

Toby Daniels is the Founder of Social Media Week, and the current CEO of Crowdcentric, a strategy firm that works at the intersection of media, communications, and technology. The company also owns and operates Social Media Week. Daniels has previous experience at ThinkSocial and Mint Digital. The Makegood recently spoke with Daniels about advertisers using… Continue reading »

BLiNQ Media’s CEO Luis Caballero on Social Engagement Marketing

 Luis Caballero is the new CEO of BLiNQ Media, a leading social media technology innovator offering optimization and analytical tools for advertisers. Luis has been with BLiNQ for three years and was promoted from his old position of COO. The Makegood recently spoke with Luis about his new position and social media marketing. The Makegood: Congratulations… Continue reading »

Why Twitter Will Dominate Digital Advertising

Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. This is Kunal’s first contribution to The Makegood. Advertisers pay attention. Twitter will soon dominate digital advertising. With November 6th’s IPO,… Continue reading »

Twitter’s MoPub Acquisition Unites the Trends

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. At first I thought it was a joke, one that only digital advertising people would laugh at sardonically. But as the news of MoPub’s acquisition spread across the tech media echoplex, one question kept rolling through my… Continue reading »

Four Things That Twitter Needs to Fix Immediately

Twitter allows people to share something of interest — provided it is 140 characters or less — to a global audience. Because of this reach and simplicity, the service is growing like a weed and it is now the fourth most popular online property, according to Quantcast. Twitter is also an invaluable professional tool and… Continue reading »