TV News

This category contains 2 posts

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

Why Is Local TV News Exploding?

Why are local TV stations investing in more local news broadcasts when every bit of research tells them they ought not to? There is no debating the need for a multitude of news services. A democracy must have plurality of voices for the distribution of news, general information as well as editorial perspectives from different… Continue reading »

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