tv advertising

This category contains 10 posts

People of Ad Tech: Grapevine CEO Brendan Lattrell

Grapevine Founder and CEO Brendan Lattrell tells WIT Strategy Partner Bill Brazell that he left his job as a TV producer when he saw YouTube videos garnering more viewers than TV shows. Lattrell sees Influencer Marketing as the best solution to ad blocking and falling ratings. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

Programmatic Television Buying

If you stick around long enough, generally speaking, you’ll experience a tried and true proven way of doing something that can, and will, be enhanced by technology.  Such is the case when talking about the art and science of television buying and negotiations. Until recently, the buying of nearly $70 billion dollars in television was… Continue reading »

People of Ad Tech: ConvertMedia President Chris Scott

ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it will take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads. Music: “Morning… Continue reading »

People of Ad Tech: ThinkVine CGO Matt Nitzberg

ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes some made when online advertising began. Rather than focus on low CPMs, Nitzberg argues, brands should prioritize the effectiveness of their marketing dollars. Music: “Morning… Continue reading »

People of Ad Tech: AudienceXpress President Walt Horstman

AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

People of Ad Tech: Reporter Todd Wasserman

Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

People of Ad Tech: “YouthNation” Author Matt Britton

MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

Media’s Inconvenient Truth

Bob Garfield has been milking the same idea for a decade. At a recent conference, I saw Bob Garfield deliver the 30-minute version of his Chaos speech for the umpteenth time, and it seemed like the sentiment in the room was that Bob has been playing Chicken Little for too long. Indeed, during the Q&A… Continue reading »

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