Trade Associations

This category contains 5 posts

CEO and Founder Bill Lederer on Launch of MediaCrossing

William A. (“Bill”) Lederer is the Founder, Chairman and CEO of MediaCrossing, a firm that leverages Wall Street and Madison Avenue innovation and best practices combined with deep, specific audience and contextual data and analytics. Prior to founding MediaCrossing, Lederer was the Divisional CEO with Kantar. The Makegood recently spoke with Lederer about the launch… Continue reading »

The OPA’s Pam Horan on Publishing’s Brand Halo

Pam Horan is president of the Online Publishers Association, which represents quality online publishers to advertisers, press, government and the public. Her prior experience fuses technology and publishing. Before landing at OPA, Pam was vice president of marketing for Zinio Systems Inc., which sells print magazines in virtual form online via single issue or subscription.… Continue reading »

Nancy Hill Remakes the 4A’s into a Community Driven Organization

Nancy Hill is the President and CEO of the American Association of Advertising Agencies (4A’s), the national trade association founded in 1917. Next week the 4A’s holds Transformation LA, the annual event that covers key topics including talent recruitment and retention, regulatory updates, creativity, social media, mobility and growth. We spoke to Nancy recently about… Continue reading »

212’s Geoff Schiller: This Will Be Our Most Exciting Year Yet

Geoff Schiller is the National Sales Director at Hearst Digital Media and the President of 212, New York’s interactive advertising club. We recently spoke with Geoff about his role at 212 and upcoming initiatives. The Makegood: Geoff, why did you decide to become more involved in the New York interactive advertising community and take on… Continue reading »

Randall Rothenberg Previews the 2012 IAB Annual Leadership Meeting

The Internet Advertising Bureau’s (IAB) Annual Leadership Meeting kicks off on Sunday in Miami and is one of the most important industry events of the year. We recently spoke to Randall Rothenberg, President and CEO of the IAB, about the association’s initiatives and the upcoming annual event. The Makegood: Randall, you spent much of your… Continue reading »