the Internet of things

This category contains 2 posts

People of Ad Tech: NewCo CEO John Battelle

NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

The Internet of Things and Implications for Marketing

“The internet of things.” You hear it a lot, I’m sure. Particularly if you are working in digital media, marketing and technology, and you hang with the cool kids, this is a phrase du jour that is uttered… well, every day. The term has been around for some time, I think coined by some MIT… Continue reading »

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