Terms

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Native Ad Regulation

Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

What’s Paid Owned and Earned, really?

You’ve heard the words before. They are almost always used together, a triumvirate ruling the marketing media empire. They are the legs that make up the tripod upon which advertising swings. Paid. Owned. Earned. We use these words so often now to explain the marketing media ecosystem that it’s sometimes hard to remember that we… Continue reading »

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