By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »
Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »
By: Martin Cahill Cyber Monday is eating Black Friday, and at the same time, morphing into a multi-day event that threatens to dwarf in-store sales. According to USA Today, while Cyber Monday, “yielded $3.45 billion in sales, a new online record,” the mobile and desktop buying on Black Friday “inched so close to Cyber Monday… Continue reading »
By Amanda Fiore and Oliver Nelson Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »
Do you live in a location where the nearest hospital is 30+ miles away? Do you live a busy, hectic lifestyle where normal doctor hours are not conducive to your schedule? Are you, or someone you know, incapable of physically going to see a doctor on a regular basis? Answering yes to any of these… Continue reading »
Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »
How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice. A lot has been written about Pokemon Go this week, mostly about… Continue reading »
By: Lynnsey Rijos We all know the rules of supply and demand. The success of a product or brand is dependent upon the demand in the market. The demand for virtual reality (VR) technology, however, does not seem to be high. While millennials and the subsequent generation are the first to embrace this innovation, VR… Continue reading »
By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »
By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom. Has she been anxious lately? Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »
