Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »
How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice. A lot has been written about Pokemon Go this week, mostly about… Continue reading »
By: Lynnsey Rijos We all know the rules of supply and demand. The success of a product or brand is dependent upon the demand in the market. The demand for virtual reality (VR) technology, however, does not seem to be high. While millennials and the subsequent generation are the first to embrace this innovation, VR… Continue reading »
By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »
By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom. Has she been anxious lately? Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »
By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »
When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad. Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats. It took me a few hours to… Continue reading »
Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »
It was Mother’s Day this past weekend. For many of us, we either have mothers, or are mothers, or have mothers of our children. For those of us lucky enough to have one or all of the aforementioned in our lives, we celebrated with them. But something that occurred to me while out and about… Continue reading »
