This category contains 36 posts

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

People of Ad Tech: NewCo CEO John Battelle

NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

Is Your Tech or Media Firm Organized Like the St. Louis Rams?

Thursday night, over 25 million Americans will tune into the first professional football game that matters, after 212 days of hibernation, as the 95th NFL season commences at the home of the reigning Super Bowl champion Seattle Seahawks. It is a rematch of one of the most talked about games of the previous season, now… Continue reading »

Uncubed: The Most Creative Gathering for Talented Startups

 Tarek Pertew is the Co-Founder and CCO of Wakefield, which publishes a widely-read digital magazine on startups. Tarek is also the creator of Uncubed, Wakefield’s wildly popular tech event and one of the largest Startup event series in the US.  The Makegood recently spoke with Tarek about Uncubed, and how it is very different from… Continue reading »

The Economy of Fun and Digital Start-ups

Recently I’ve been intrigued by two start-up businesses. Neither has reinvented the wheel, or innovated, but both have significantly disrupted their markets. On paper each business might sound ridiculous propositions, and had they been pitched before they were proven successes, I would imagine them to be laughed out the boardroom by VCs. Before I reveal… Continue reading »

GumGum’s Ophir Tanz on What In-Image Ads mean to the Industry

  Ophir Tanz is the Co-Founder and CEO of GumGum, the world’s largest in-image ad platform. Prior to launching GumGum, Ophir was CEO and co-founder of, a mobile-media sharing platform that was sold to in 2007. The Makegood recently spoke with Ophir about entrepreneurship, GumGum, and the future of the advertising industry. The Makegood:… Continue reading »

Everybody Has a Plan Until They Get Punched In the Mouth

One of my favorite industry articles is “The Power of No” by Dave Morgan. In it, Dave describes how the word “no” can be useful in business: “Learning how and when to use the word is a vital lesson. This is true whether you are in sales, client service or product development. It’s particularly true… Continue reading »

LiveRail’s Mark Trefgarne on the Power of Video Advertising

Mark Trefgarne is CEO and Co-Founder at LiveRail, the leading publisher monetization platform for video. Currently over three billion monthly impressions (25% of all online video ads) are delivered via their platform each month. LiveRail was started in 2007, by Mark and Andrei Dunca. The Makegood recently spoke with Mark about the impact of video on advertising… Continue reading »

My6sense’s Mark Coleman on His New Beginning at a Young Company

Mark Coleman is a former Google Executive that recently signed on as Senior Vice President of Global Sales at my6sense. Originally founded in 2009, my6sense is a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers that is looking to use Coleman’s talents to penetrate into the U.S. market. The… Continue reading »

Don’t Quit on Me, Millennials

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years—unless you’ve been fired—you will need to resign. This is especially true in media and advertising where change is constant and new opportunities come along frequently. Since you may need to resign more than a dozen… Continue reading »