Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.
Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »
By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »
Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »
By: Tom Hespos Websites. Facebook pages. YouTube channels. Mobile apps. What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »
Mitchell Reichgut is the Founder and CEO of Jun Group, a premier social video company. Prior to Jun Group, Reichgut was the Creative Director at Bates Worldwide Advertising, where he helped grow the company’s client base. The Makegood recently spoke with Mitchell about a recent study. The Makegood: Jun Group has recently released data showing that brand… Continue reading »
Glenn Humble is currently the Marketing and Communications Director at Adroit Digital, a digital marketing firm that drives performance across channels through a combination of advanced audience technology and knowledgeable industry experts. The Makegood recently spoke with Humble about a study regarding brand loyalty among millennials. The Makegood: After conducting a study on 2,000 U.S. Millennials, Adroit… Continue reading »