Social Media

This category contains 52 posts

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Insightpool CEO Devon Wijesinghe

Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.

Over The Rainbow? The Risks of “Too Much Publicity.”

Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »

What Ever Happened To Virtual Reality?

By: Lynnsey Rijos We all know the rules of supply and demand. The success of a product or brand is dependent upon the demand in the market. The demand for virtual reality (VR) technology, however, does not seem to be high. While millennials and the subsequent generation are the first to embrace this innovation, VR… Continue reading »

How Low Cost Social Media Solutions Can Optimize Your Brand’s Social Presence

  By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »

People of Ad Tech: Affinio CEO Tim Burke

Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

People of Ad Tech: ConvertMedia CEO Yoav Naveh

ConvertMedia CEO Yoav Naveh tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social-media sites, Naveh says, than in front of visitors who come in via the homepage. He… Continue reading »

Technology and Our Children

It was Mother’s Day this past weekend. For many of us, we either have mothers, or are mothers, or have mothers of our children. For those of us lucky enough to have one or all of the aforementioned in our lives, we celebrated with them. But something that occurred to me while out and about… Continue reading »

Are We All Data Analysts Now?

There isn’t a day that goes by when one of the dozens of newsletters you get from MediaPost every day hits your inbox without a headline touting the latest data-driven mash-up, team-up, partnership, or can’t-live-without-solution that will make our marketing and advertising lives better. They are all based in one form or another on taking… Continue reading »

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