Smartphones

This category contains 6 posts

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

People of Ad Tech: Qriously CRO Charles Gabriel

Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

People of Ad Tech: HIRO Media’s Oded Napchi

HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized… Continue reading »

People of Ad Tech: Sense360’s Eli Portnoy

Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

Phablets Taking a Larger Piece of the Mobile Commerce Pie

Cyber Week 2014 – the holiday shopping period between Black Friday and Cyber Monday – saw record-breaking online sales that were fueled by significant spikes in mobile. In fact, compared to 2013, mobile traffic increased 50 percent this year, mobile purchases increased 45 percent and mobile revenue increased 20 percent. Historically, tablets have accounted for… Continue reading »

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