Smart Data

This category contains 6 posts

People of Ad Tech: Altimeter Analyst Brian Solis

Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: Sense360’s Eli Portnoy

Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Why You’re Going to Start Liking Your Bank a Lot More

 This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Commercial bankers, like car salespeople, don’t usually get… Continue reading »

Don’t Guess – Use Smart Data to Measure Success

 Higinio “H.O.” Maycotte is the Founder and Chief Executive for Umbel. H.O. previously served in founding roles for several companies including the Texas Tribune, one of the first online non-profit media organizations, Flightlock (acquired by Control Risks) and Finetooth (now called Mumboe). As the great-grandson of the Mexican general who shot off Pancho Villa’s leg,… Continue reading »

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