SEMPO

This category contains 3 posts

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

So You’ve Hired A Media Agency! Now What?

By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »

SEMPO Selects Nathan Safran as part of BOD

 Nathan Safran is currently the  Director of Research at Conductor, a widely used SEO platform – empowering enterprise marketers to take control of their search performance. Safran was recently selected to be a part of the Board of Directors at SEMPO. The Makegood recently spoke with Safra about this appointment. The Makegood: Congratulations on being appointed to… Continue reading »

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