search visibility

This category contains 8 posts

People of Ad Tech: Smart AdServer CMO Corey Kronengold

Smart AdServer CMO Corey Kronengold tells WIT Strategy Partner Bill Brazell that a recent Google announcement — that it will downgrade the search ranking of mobile sites that use “intrusive interstitials” — represents an abuse of power by the search giant. Kronengold argues that it’s simply not Google’s place to tell publishers how to generate… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

A Tale of Two Websites: The Cost of Ignoring SEO

By Oliver J. Nelson Your agency tells you SEO is important, but through the miasma of digital doldrums, you’ve probably wondered: just how important is SEO, truly?  What would happen if you were to simply ignore those meticulous marketers cautioning for a strong program, and let Google happily go on its way, updating its algorithms… Continue reading »

Honey, I Shrank the SERP! Three Strategies for Surviving Google’s Recent Change to Paid Search Results

By: Oliver J. Nelson Over the weekend Google announced a reduction of ad positions available within the search engine results page (SERP) on desktop devices. Essentially, Google’s recent change eliminates the ads that once appeared to the right of the organic listings and below the Knowledge Graph have been eliminated. Google suggests this makes for a… Continue reading »

SEO and Psychology: The Behavior of the Online Consumer

By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

Top Retailers Lag in Video SEO

The following is an exclusive excerpt from The Marketer’s Guide to Video SEO, a new white paper available from Conductor. Makegood readers can download the full white paper here. As search engines like Google, Yahoo, Bing, and beyond become more intelligent, online videos are steadily gaining search importance. It’s no secret: Google states outright “often the best… Continue reading »