Sales

This category contains 26 posts

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: Pepperjam CEO Michael Jones

As MediaPost’s Laurie Sullivan first reported, performance marketing leader EBay Enterprise Marketing Solutions became Pepperjam on April 6. Pepperjam CEO Michael Jones tells WIT Strategy Partner Bill Brazell that he’s excited to move back to the brand he was leading when eBay acquired it in 2011. Recent acquisitions make Pepperjam the world’s largest affiliate network,… Continue reading »

People of Ad Tech: TruSignal Marketing VP Pete LaFond

TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »

People of Ad Tech: Upstream Group CEO Doug Weaver

Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

Business Insider CRO Pete Spande on “People of Ad Tech”

Business Insider Chief Revenue Officer Pete Spande tells WIT Strategy‘s Bill Brazell about the unusual route he took to a career in ad tech; the one phrase ad-tech CEOs should stop using; and the importance of writing skills – yes, writing – in our automated future. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: MediaRadar Co-founder and CEO Todd Krizelman

MediaRadar Co-founder and CEO Todd Krizelman explains that his company provides ad-sales teams with sales intelligence, talks about the joy he felt recently in promoting two people from within, and tells us what’s next for native advertising.

Five Simple Questions Agencies Should Ask All Sales Reps

  With any length of time in the emerging media space, media buyers develop a sixth sense that helps them sniff out the charlatans.  We’re pitched by companies at all stages in the game, from established media brands to week-old startups, and they all claim they have the secret sauce for engaging consumers with your… Continue reading »

Scott Portugal of PulsePoint Talks about the Team’s Expansion, Promotes Jay Wolff to VP Agency and Brand Partnerships

  Scott Portugal currently runs global business development for PulsePoint, a digital media & technology firm based in New York. Prior to PulsePoint, Mr. Portugal was Chief Revenue Officer for TRAFFIQ, a leading media buying platform, where he created partnerships with leading agency holding companies as well as helped launch TRAFFIQ L.A., their Latin American joint… Continue reading »

Evolve Media’s Geoff Schiller on the Evolution of Digital Media Publishing

Geoff Schiller is the newly appointed Chief Revenue Officer at Evolve Media, an integrated digital media company that focuses on publishing, with the simple mission to deliver Content, Context, and Creative at Scale. Schiller has previous experience at Hearst Digital Media, People Magazine and USAToday in advertising sales. The Makegood recently spoke with Geoff about… Continue reading »

Four Meeting Protocol Don’ts

  A recent string of bad behavior has made me think it’s time for another column on business protocol.  Let’s talk about setting up meetings, shall we? Protestations of the programmatic crowd notwithstanding, the media business thrives on meetings.  A salesperson believes they have an advertising venue, bit of ad technology or new service that… Continue reading »

Sponsor

Sponsor