RTO

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Real-Time Bidding vs. Real-Time Optimization, and Why You Should Know the Difference

Often introductions to programmatic advertising discuss the process of real-time bidding (RTB).  By the strict definition of RTB, these systems streamline insertion orders (IOs) and automate campaign execution by computerizing the negotiations and payment that comprise media-buys. Basic RTB systems require inputs for the bids, the media selection, and targeting. An operator typically enters these… Continue reading »

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