ROI

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Actionable Analysis: Why Accurate Attribution is So Important and What You Can Do Once You Have It

Since the dawn of advertising, savvy marketers have strived to measure the impact of their campaigns. Easier said than done, of course. While we as marketers have come a long way since the days of John Wanamaker, the irony of today’s rapid shift from offline to digital is that it is actually more difficult than… Continue reading »

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