This category contains 2 posts

Does Your Agency Have an RFP Checklist?

Several weeks ago, I posted “Why prospective clients sometimes don’t get what they ask for with RFPs” which outlined top items I think a prospective client should include in an RFP. Then it occurred to me that agencies should also have a must-do list that they should follow when responding to RFPs.  So, below is… Continue reading »

Why Prospective Clients Sometimes Don’t Get What They Ask for with RFPs

By Cindy Seebeck   “What makes a good RFP?” is a question we’re often asked by advertisers who are interested in engaging an agency.  It’s asked so often, I thought I’d offer up a checklist of things advertisers want to make sure they include in a Request for Proposal. Like the saying goes, garbage in,… Continue reading »