retargeting

This category contains 4 posts

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

People of Ad Tech: trueffect CEO Alex Yoder

Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now… Continue reading »

Why Are So Many Retargeting Programs So Rudimentary?

“Why am I followed all over the Internet by the same ads?” It’s the question I most often have to answer when someone outside the industry figures out that I work for a media agency. We review how this all happened, covering in excruciating detail how companies use pixel tags to drop cookies on consumer… Continue reading »

Gold Fever: The Case for Prospecting

For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking… Continue reading »

Sponsor

Sponsor