Research

This category contains 13 posts

People of Ad Tech: MediaVillage Publisher Jack Myers

MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

Genesis Media Partners with Bud Mishra

 Mark Yackanich is currently the CEO of Genesis Media, an online video technology company that enables users to pay for content and services targeted on brand messages. Prior to Genesis, Yackanich was the CEO of MegaPhone Labs and VP and Head of Corporate Strategy for NBC’s Local Media Division. The Makegood recently spoke with Yackanich about… Continue reading »

My 4 Takeaways from the IAB’s and Edelman’s Consumer View Research Study

At Polar we believe in the importance of research and reflection, as evidenced in our most recent benchmarks report featured in DigiDay, our 1-billion celebration, and the focus and attention paid to analytics and data in MediaVoice’s report capabilities. Late last month, I took the stage at the Internet Advertising Bureau (IAB)’s In Feed event to share some insights… Continue reading »

Part 1: Wearable Computing

The Pew Research Center recently published “The Internet of Things Will Thrive by 2025,” a compelling report on the next decade of the Internet of Things – “the array of devices, appliances, vehicles, wearable material, and sensor-laden parts of the environment that connect to each other and feed data back and forth.” The report is… Continue reading »

10 (Unexpected) Differences Between Millennials in the U.S. Northeast vs. West

 Millennials are a coveted demographic group for many consumer marketers and media companies. New insights to help increase the percentage of their eyeballs and purchasing activity is the subject of many research projects, which seek new, innovative ways to look at this segment of 18-34 year olds. One way to look at Millennials is by… Continue reading »

How to Make Press Releases Newsworthy

 With the evolution of traditional public relations moving to a broader digital platform, PR professionals are constantly reviewing and analyzing the stories that make their brands heard. Gone are the days of a press release achieving coverage as a favor here and there. Now, PR consultants and businesses alike need to consider whether their story… Continue reading »

SEMPO Selects Nathan Safran as part of BOD

 Nathan Safran is currently the  Director of Research at Conductor, a widely used SEO platform – empowering enterprise marketers to take control of their search performance. Safran was recently selected to be a part of the Board of Directors at SEMPO. The Makegood recently spoke with Safra about this appointment. The Makegood: Congratulations on being appointed to… Continue reading »

Lazy PR Doesn’t Do A Brand Good

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results… Continue reading »

College Students: The “Made-To-Order” Generation

We are pleased to welcome Elizabeth Harz as a contributor at The Makegood. Elizabeth is Vice President of Business Development at Chegg Inc., an online academic hub that connects students to the people and tools needed to succeed in college through homework help, course selection, eTextbook and textbook options as well as school and scholarship connections. When… Continue reading »

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