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People of Ad Tech: Atomized CEO ChRiS Gomersall

Atomized CEO ChRiS Gomersall tells WIT Strategy Partner Bill Brazell that he came up with the idea for Atomized while serving as Facebook’s first creative strategy leader. He saw a need for a service that showed a marketer what each campaign looks like on each medium, in real time. (One marketer was dismayed to learn,… Continue reading »

Three Things That Search Marketers Can Learn From Google’s Q3 Earnings Report

Google’s Q3 earnings release, coupled with a report from Adobe, suggest that Google’s US search business is slowing, and as a result, Google is increasing margins by raising its prices and cutting its search partner network. This has significant implications for advertisers as well as the digital advertising ecosystem at large. As users transition to lower-priced… Continue reading »

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