VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »
Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.
As the digital media industry evolves, video messaging has become another way to deliver content to consumers. Consumers want content that’s easy to access and enjoy, and video content is one of the most engaging ways to deliver that. Marketers are challenged to produce good content and video has become another tool in taking good… Continue reading »