Real Time Bidding

This category contains 6 posts

Don’t Throw Out The Programmatic Baby With The RTB Bathwater

Be honest.  When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas.  And this is a problem. Digital has always had its issues with lingo and tech talk.  The… Continue reading »

CEO ReactX, Chip Meyers on Reveal of Buy Side Capabilities

Chip Meyers is currently the CEO at ReactX, an ad firm that enables the programmatic buying and selling of high impact, large canvas type ads in RTB platforms. Meyers brings previous experience from Demand Media, where he was the GM. The Makegood recently spoke with Meyers about the reveal of buy side capabilities.  The Makegood: Congratulations… Continue reading »

Paul Rostkowski, President at VMM on Future of RTB

 Paul Rostkowski currently the President at Varick Media Management, a media management, buying, and optimization trade desk focused on targeting and delivering audiences. Prior to Varick Media, Paul was Chief Revenue Officer of LucidMedia, where he was responsible for taking the company’s DSP platform to market. The Makegood recently spoke with Paul about his thoughts on the… Continue reading »

Pittman’s Dilemma: Convenience or Quality in Digital Advertising

The IAB always puts on a great conference. Their Annual Leadership Meeting is the best of the best. The caliber of the attendees, the timeliness of the topics, the quality and preparation of the speakers, and the flawless execution are unparalleled in our business. The session that stood out at this year’s ALM and still resonates two months later… Continue reading »

Our Ad Infrastructure Limits Digital Ad Trading

 Investors in programmatic media companies envision a future where media buyers sit at the industry’s equivalent of Bloomberg Terminals, placing orders for 20 million young moms or 30 million middle class dads at a time.  Part of this vision also includes bringing some concepts over from finance that we’ve learned to loathe in recent years,… Continue reading »

RTB House Welcomes Sales Director Robert Geruszczak

 Robert Geruszczak is currently the Sales Director for the UK & Ireland at RTB House, a technology agency with worldwide operations, and the creator of technology for buying inventory and displaying adverts in the real time bidding model. Geruszczak has previous experience with such companies as Mobile Experts and Apple Inc. The Makegood recently spoke with Geruszczak about… Continue reading »