reach

This category contains 5 posts

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Qriously CRO Charles Gabriel

Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

Media’s Inconvenient Truth

Bob Garfield has been milking the same idea for a decade. At a recent conference, I saw Bob Garfield deliver the 30-minute version of his Chaos speech for the umpteenth time, and it seemed like the sentiment in the room was that Bob has been playing Chicken Little for too long. Indeed, during the Q&A… Continue reading »

Shifting to Mobile… Kinda

The IAB released a report this week on the mobile marketplace regarding how it is bought (programmatically, direct, etc.) and how advertising in the mobile marketplace also encompasses possible opportunities with connected devices. The report also shows that advertisers are making a shift to mobile at the expense of other media. About 1/3 of dollars… Continue reading »

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