Quality

This category contains 4 posts

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

Sir Martin, This Is Why There Is Debate About Transparency

At ad:tech London last week, Sir Martin Sorrell, the omnipresent, omniloquacious leader of WPP, expressed befuddlement and concern by the growing debate about transparency in the programmatic marketplace. He said, “Being agnostic is critical. I have to say I’m a bit troubled by the debate around transparency.” Now, forget for a minute how much I… Continue reading »

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