This category contains 3 posts

People of Ad Tech: 20nine CEO Greg Ricciardi

20nine President and CEO Greg Ricciardi tells WIT Strategy Partner Bill Brazell that many ad-tech companies focus so intently on their technology that they forget they’re selling to humans. Ricciardi says it’s not about the quality of your technology — it’s about the benefits you can provide for your customers. Music: “Morning Rays” by Jim… Continue reading »

People of Ad Tech: Upstream Group CEO Doug Weaver

Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

Gold Fever: The Case for Prospecting

For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking… Continue reading »