Be honest. When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas. And this is a problem. Digital has always had its issues with lingo and tech talk. The… Continue reading »
Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »
AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »
MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »
Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.
Based on all the headlines we’ve seen in recent months, you could be forgiven for thinking that programmatic is already taking the TV industry by storm. And, to be sure, the time will come — probably sooner rather than later — when programmatic becomes a dominant force in television advertising. After all, it’s not hard… Continue reading »