Programmatic Opportunities

This category contains 8 posts

Don’t Throw Out The Programmatic Baby With The RTB Bathwater

Be honest.  When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas.  And this is a problem. Digital has always had its issues with lingo and tech talk.  The… Continue reading »

People of Ad Tech: Brightcom CEO Gali Arnon

Brightcom CEO Gali Arnon tells WIT Strategy Partner Bill Brazell that while programmatic advertising has taken control away from some marketers and publishers, there are systems available to make things right. Her company, formerly known as Ybrant, is expanding globally to offer such solutions. Music: “Morning Rays” by Jim Duffy. Used with permission.

The Top Five Makegood Articles of 2015

December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange

Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

Live Nation Welcomes Mike Finnegan and the Start of Programmatic Innovation

Mike Finnegan was recently named VP of Programmatic and Product Innovation at Live Nation, the largest concert company in the world . This is a new role for the company, and Mike will be charged with building out their programmatic division in the coming months. Previously, Mike served as Director of Product Development at WPP’s programmatic agency, Xaxis. The… Continue reading »

Top 10 Publishers That “Get” Programmatic Today

 I am a big fan of year-end/decade-end/millennium-end countdown shows. One of the my favorites was ESPN’s SportsCentury, highlighting the top 100 athletes of the 20th century. Great “water cooler” fodder – my friends, including one who actually produced a couple of the shows, and I still talk about that list, as recently as last week.… Continue reading »

Three Things on My Programmatic Wishlist

 Programmatic buying certainly aims to increase efficiency when it comes to buying targeted ad inventory, but there are some other process issues it seems positioned to be able to solve. So much of the argument for adopting programmatic buying seems to be focused on its efficiency, relative to that of the traditional method.  But really,… Continue reading »