program

This category contains 3 posts

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

Don’t Throw Out The Programmatic Baby With The RTB Bathwater

Be honest.  When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas.  And this is a problem. Digital has always had its issues with lingo and tech talk.  The… Continue reading »

Google Fiber Is Not a Game-Changer… It’s Just the Game

Last week, Adweek published an article about the role out of Google Fiber’s test of an ad tracking system in the Kansas City market. The program will track exactly how may people saw your ad, and it will be able to dynamically insert advertisements based on information Google has about who is in the household… Continue reading »

Sponsor

Sponsor