Privacy

This category contains 11 posts

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

Europe’s Opt-In Dystopia

There’s a trade war brewing between the U.S. and Europe over the future of digital media – and Europe has fired its first shot. Interestingly, the weapon du jour in this trade war is privacy. And much like the infamous Maginot line, the tactics used in this war are very likely to be circumvented. Europe… Continue reading »

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

Mozilla & Yahoo: Choice and Innovation or Constricting & Imitative

Though it’s been said, many times, many ways, the art of search and find is second to the science of click and pay. Case in point: the recent Firefox bed hop from Google to Yahoo will be the gift that keeps on giving throughout the year—we’re just wondering whose tree is getting all those presents.… Continue reading »

Reassessing Digital Privacy Standards in Light of Facebook’s Atlas

In late September of 2014, Facebook announced the launch of an extensive new advertising network after having rebuilt the Atlas ad server. By all accounts, Facebook’s new advertising network has an incredibly rich pool of data to draw upon – a pool that apparently includes information collected on Facebook and off Facebook, and by the… Continue reading »

The Real Deal on Beacons, Buzzfeed, and NYC Phone Booths

Earlier this month, Buzzfeed released an article about bluetooth beacons “hiding” and “tracking your every move” in New York City phone booths.  As someone who is deeply involved in location based data and digital out-of-home advertising, I received the article from countless sources, including partners and clients.  While Buzzfeed produced an enthralling article on the… Continue reading »

No Index, No Follow: Resetting Privacy Expectations With Reality

I’m sorry – but you do not have the right to be forgotten. While you might be excused for thinking so after the European Court announced its decision to compel search engines to remove links, please don’t confuse this legal decision with sanity like logic and common sense. I think this decision is completely absurd.… Continue reading »

Part 2: Privacy and Personal Relationships

As I discussed in my previous post, the Pew Research Center recently published a report on how “The Internet of Things Will Thrive by 2025.” In this second post, I’ll focus on the report’s two main themes: privacy and personal relationships. Privacy: Pew forecasts “substantial concerns about privacy and people’s abilities to control their own lives,”… Continue reading »

Digital Advertising Today: The 800 (million) Pound Squid in the Room

                                      A funny thing happened on the way to the freedom, transparency and ubiquity that the Internet promised us.  We ended up in Doomworld. But that’s not as bad as it sounds.  If you’re Victor Von Doom,… Continue reading »

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