Predictive Engine

This category contains 3 posts

People of Ad Tech: ThinkVine CGO Matt Nitzberg

ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes some made when online advertising began. Rather than focus on low CPMs, Nitzberg argues, brands should prioritize the effectiveness of their marketing dollars. Music: “Morning… Continue reading »

People of Ad Tech: Thinknear’s Loren Hillberg on Location-Based Ad Campaigns

Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

Criteo Enhances its Predictive Engine

 Jonathan Wolf is currently the Chief Product Officer at Criteo, a performance advertising company that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser’s website. Prior to Criteo, Wolf was at Yahoo where he oversaw the restructuring and sales to Europe. The Makegood recently spoke with Wolf about… Continue reading »

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