Political Campaigns

This category contains 4 posts

TV Buys In An Election Year

By: Amanda Fiore Do you know what political ads could be doing to your TV buy? 2016 has proved be a year of political frenzy, to say the least. As the presidential election comes into full swing, so do the political advertising competitions, especially when it comes to television. Time and time again, political campaigns… Continue reading »

People of Ad Tech: Qriously CRO Charles Gabriel

Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

Resonate’s Bryan Gernert on Political Campaigns

Bryan Gernert is Chief Executive Officer at Resonate Networks, a company that helps political campaigns and brand marketers to find target audiences online based on their values. The Makegood recently spoke with Bryan about startups and political campaigns. The Makegood: Bryan, you have a professional history of helping to grow startup companies into successful businesses,… Continue reading »

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