People

This category contains 40 posts

Knowing When To Stop Negotiating

By: Cindy Seebeck Broadcast buyers count themselves among some of the best negotiators in the media business, but negotiation means a lot more than simply getting the best price for a schedule. Did you know that over focusing on getting the best price can put you at higher risk of preemption and keep you from… Continue reading »

Not All Analytics Are Created Equal

Reporting is as integral to a media campaign’s performance as planning and buying. Because of this, the responsibility for reporting and analyzing media campaign performance should not fall to professionals outside the media department. The job of reporting on campaign performance is more than just stating the obvious through bar charts and graphs, it is… Continue reading »

People of Ad Tech: MediaVillage Publisher Jack Myers

MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

Lazy PR Doesn’t Do A Brand Good

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results… Continue reading »

Reid Tatoris, Co-Founder of “Are You a Human?” on His Method of Human Verification

 Reid Tatoris is the Co-Founder of “Are You a Human?”, a company dedicated to improving the way websites verify that their users are human, rather than bots. Are You a Human just announced plans to broadly launch their PlayThru service as a replacement option to the mostly used CAPTCHA method of human verification. The Makegood recently… Continue reading »

Four Meeting Protocol Don’ts

  A recent string of bad behavior has made me think it’s time for another column on business protocol.  Let’s talk about setting up meetings, shall we? Protestations of the programmatic crowd notwithstanding, the media business thrives on meetings.  A salesperson believes they have an advertising venue, bit of ad technology or new service that… Continue reading »

BITalino’s Hugo Plácido da Silva on the Limitless Potential of Physiological Sensors

 Hugo Plácido da Silva is a researcher at the IT – Instituto de Telecomunicações since 2004, where he currently pursuits his PhD and a member of the team behind BITalino, a low-cost toolkit that allows anyone from students to professional developers to create projects & applications with physiological sensors. The Makegood recently spoke with Hugo about… Continue reading »

GumGum’s Ophir Tanz on What In-Image Ads mean to the Industry

  Ophir Tanz is the Co-Founder and CEO of GumGum, the world’s largest in-image ad platform. Prior to launching GumGum, Ophir was CEO and co-founder of Mojungle.com, a mobile-media sharing platform that was sold to Shozu.com in 2007. The Makegood recently spoke with Ophir about entrepreneurship, GumGum, and the future of the advertising industry. The Makegood:… Continue reading »

Tom Deierlein on his TD Foundation’s Expanding Impact

 Tom Deierlein is Co-Founder ad CEO of ThunderCat technology a Service-Disabled Veteran Owned Small Business that delivers technology services and solutions to the federal government and fortune 500 companies. Tom served in the U.S. military in Iraq, in 2005, and as a result of his experiences there, started the Tom Deierlein Foundation in 2006, with the… Continue reading »

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