This category contains 10 posts

People of Ad Tech: Krush Media COO Jeff Chi

Krush Media COO Jeff Chi tells WIT Strategy Partner Bill Brazell about the Audience Extension Network, which analyzes demographics, browsing & purchasing history, and interests. Chi says the leadership of innovative partners such as Smart is crucial. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: IAB Tech Lab GM Alanna Gombert

IAB Tech Lab General Manager Alanna Gombert tells WIT Strategy Partner Bill Brazell that she and her team act as ad-industry therapists, bringing advertisers, agencies and publishers to consensus. The IAB Tech Lab supports the consumer-identity work Jordan Mitchell and DigiTrust are doing. Music: “Morning Rays” by Jim Duffy. Used with permission.

adMarketplace Partners with Pencils of Promise to Educate the Developing World

 Jamie Hill is currently the CEO and founder of admarketplace, a programmatic search advertising marketplace. Prior to adMarketplace, he was an executive at CBS Broadcasting. Before joining CBS, Hill worked at Telerep where he was responsible for developing marketing strategies for Fortune 500 advertisers. The Makegood recently spoke with Hill about the company’s partnership with Pencils… Continue reading »

Genesis Media Partners with Bud Mishra

 Mark Yackanich is currently the CEO of Genesis Media, an online video technology company that enables users to pay for content and services targeted on brand messages. Prior to Genesis, Yackanich was the CEO of MegaPhone Labs and VP and Head of Corporate Strategy for NBC’s Local Media Division. The Makegood recently spoke with Yackanich about… Continue reading »

Spotify and Blue Moon Hit the Road for the Follow the Moon Tour

 Maureen Traynor is currently Brand Partnerships at Spotify, a digital music service that gives listeners access to millions of songs. Prior to joining Spotify, Maureen was Program Director, Brand Experiences at AOL. The Makegood recently spoke with Maureen about Spotify and Blue Moon joining forces for a summer festival. The Makegood: This summer will bring music lovers,… Continue reading »

Mark Josephson, CEO at Bitly on Partnership with Moz

 Mark Josephson is currently the CEO at Bitly, a company that shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Prior to joining Bitly, Josephson was SVP at Patch Labs of AOL. The Makegood… Continue reading »

Polar’s CEO Kunal Gupta on Their UK Expansion

 Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

Tom Deierlein on his TD Foundation’s Expanding Impact

 Tom Deierlein is Co-Founder ad CEO of ThunderCat technology a Service-Disabled Veteran Owned Small Business that delivers technology services and solutions to the federal government and fortune 500 companies. Tom served in the U.S. military in Iraq, in 2005, and as a result of his experiences there, started the Tom Deierlein Foundation in 2006, with the… Continue reading »

Chegg’s Elizabeth Harz on Best Practices for Marketing to Millennials

Elizabeth Harz serves as Vice President of Business Development at Chegg, The Student Hub.  She is charged with building the company’s marketing services business, helping connect external brands with 16-to-24 year-old consumers. The Makegood recently spoke with Elizabeth about how millennial students differ from past generations and how Chegg is working with brand partners to help… Continue reading »

The Makegood and AdMonsters Announce Content and Marketing Partnership

The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce timely and relevant content and… Continue reading »