Special accommodations for certain pharmaceutical advertisers in Google’s paid search platform will soon end, leaving some of those advertisers wondering about how they’ll continue to use the medium. Two decisions, in particular, bring pharma paid search ads in alignment with advertisers in other categories. The first is the elimination of the black box ad unit,… Continue reading »
The following stats are key benchmarks for measuring branded HCP website performance.
Can you believe that search agencies are still telling many of their clients to ignore Bing? In taking over search campaigns from other agencies, we’ve found that Bing isn’t even on their radar. Evidently, their prior agency thought paid search began and ended with Google.. While Google will always represent an integral part of any… Continue reading »