Paid Search

This category contains 6 posts

People of Ad Tech: Ai Media COO Sergio Alvarez

Ai Media Group Founder and COO Sergio Alvarez tells WIT Strategy Partner Bill Brazell that search advertising is holding its own in the age of social, because people use social networks for very different reasons than they use search. Ai Media won an award recently for enabling its partners not only to properly attribute credit… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

Google to Big Pharma: You’re Not Special

Special accommodations for certain pharmaceutical advertisers in Google’s paid search platform will soon end, leaving some of those advertisers wondering about how they’ll continue to use the medium. Two decisions, in particular, bring pharma paid search ads in alignment with advertisers in other categories.  The first is the elimination of the black box ad unit,… Continue reading »

Audience Quality on Branded HCP Websites

The following stats are key benchmarks for measuring branded HCP website performance.

Why Ignoring Bing Is a Huge Mistake

Can you believe that search agencies are still telling many of their clients to ignore Bing? In taking over search campaigns from other agencies, we’ve found that Bing isn’t even on their radar. Evidently, their prior agency thought paid search began and ended with Google..  While Google will always represent an integral part of any… Continue reading »

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