Out-of-Home Advertising

This category contains 3 posts

OOH Can Play New Strategic Roles

Revise your playbook when it comes to Out of Home advertising. The world of Out-of-Home (OOH) advertising is changing drastically, thanks to newer digital options, and it’s time to clear up some misconceptions: Misconception #1 – OOH takes weeks to months to get to market Web ads used to be the speed demon when it… Continue reading »

Procter & Gamble Hits New Yorkers Hard

In a first of its kind campaign for Procter & Gamble, the consumer products behemoth has been hitting New Yorkers hard with a multi-product Out of Home campaign, called #NYTough, designed to have a unique appeal to New Yorkers.   Subway riders have been exposed to train takeovers with messages like  “Finger painting playdates in East… Continue reading »

Rapport’s Mike Cooper on The Growth of Out-Of-Home Advertising

 Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »

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