OTC products

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The Incredible Importance of Pharmacists for CPG

If you occupy shelf space at the drug store, ignore the pharmacist at your own peril. Pharmacy Today’s annual survey reports that pharmacists’ estimate 79 percent of patients purchase the over-the-counter product they recommend and 92 percent of pharmacists walk a patient to the OTC aisle to make their selection.  The survey also goes on… Continue reading »

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