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People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

If You Lived Here, You’d Be Home

Three seconds.  That’s the viewability of an average billboard, assuming you’re going 65 mph down a highway and the billboard is 300 feet down the road. This is 6x shorter than the average digital display ad. With such little exposure to the customer, it can be challenging to make an impact in a silo, however… Continue reading »

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