online videos

This category contains 13 posts

People of Ad Tech: AerServ COO Andrew Gerhart

AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the… Continue reading »

People of Ad Tech: LKQD COO Scott Alexander

LKQD COO Scott Alexander tells WIT Strategy Partner Bill Brazell that the transition from Flash to HTML5 video ads has been uneven, as a lot of ad inventory still uses the Flash code base. Publishers understandably want to be ready for ads using both formats; that’s the problem LKQD formed to solve. Music: “Morning Rays”… Continue reading »

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

People of Ad Tech: ConvertMedia President Chris Scott

ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it will take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads. Music: “Morning… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

People of Ad Tech: 33Across CEO Eric Wheeler

33Across CEO Eric Wheeler tells WIT Strategy Partner Bill Brazell that people who use ad-blocking software are stealing, and that Congress may soon act to stop it. Meanwhile, he says that video consumption will only rise, as improved data plans and phones — he says that Apple already knows what its next three or four… Continue reading »

People of Ad Tech: HIRO Media’s Oded Napchi

HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized… Continue reading »

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

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