Online Security

This category contains 3 posts

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

Bitly Unveils Certified Partner Program

 Mark Josephson is currently the CEO at Bitly, a company that shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Prior to joining Bitly, Josephson was SVP at Patch Labs of AOL. The Makegood… Continue reading »

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