Online Media

This category contains 8 posts

Buzzfeed Rejects Trump Ads

It is no surprise that the Republican Presidential nominee Donald Trump has ruffled feathers from the very beginning of his 2016 presidential campaign. From his offensive comments towards women to his extreme views on immigration, Trump has not been shy expressing his often controversial political views. Up until now Trump has been winning primary elections… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Rant Media Experiences Accelerated Growth

 Brett Rosin is currently the CEO at Rant Media, a leading innovator in online media consumption. Prior to Rant, Rosin was an amateur pitcher who co-founded RantSports in 2010. The Makegood recently spoke with Rosin about Rant’s accelerated growth.  The Makegood: As a former baseball player, you are aware of exactly the type of information sport enthusiasts are… Continue reading »

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