Online Branding

This category contains 17 posts

People of Ad Tech: Trust Metrics CEO G. Scott Tomlin

Expanding on a recent column, Trust Metrics CEO G. Scott Tomlin tells WIT Strategy Partner Bill Brazell that the phrase “premium publishers” does not convey the certainty one might expect. Scott’s company combines tech and human solutions, looking well beyond viewability, to determine whether a site’s users will develop a positive association with ads that… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

People of Ad Tech: trueffect CEO Alex Yoder

Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now… Continue reading »

People of Ad Tech: gShift CEO Krista LaRiviere

gShift Cofounder and CEO Krista LaRiviere tells WIT Strategy‘s Bill Brazell how brands and agencies use her company’s web presence analytics platform to track a brand’s presence on the web and decide what content to send out. LaRiviere says gShift will soon enable brands that publish in many different social channels to compare the strength… Continue reading »

Spruce Media’s Rob Jewell on Enhancing the Facebook Ad Market

 Rob Jewell is Founder and CEO of Spruce Media, an enterprise class social software solution built from the ground up.  Spruce is exclusively for Facebook Marketing – empowering brands to build and maintain relationships with their consumers. Rob has also founded Gratis, a company dedicated to finding, “creative ways to connect consumers with advertisers online.” The… Continue reading »

The Brand Union’s Toby Southgate on Matching his European Success, Stateside

Toby Southgate was recently hired to be the CEO at The Brand Union, United States. Toby previously worked as the CEO of The Brand Union in UK /Ireland to tremendous success. Hew now hopes to duplicate that success in America. The Makegood recently spoke with Toby about his new job and ambitions for the position.… Continue reading »

3Q Digital CEO David Rodnitzky on Successful Re-Branding

 David Rodnitzky is the CEO of 3Q Digital, which just underwent a name change from PPC Associates. 3Q Digital is a leading online growth agency for innovative companies. The Makegood recently spoke with David about the arduous process of re-branding and the reasons behind his decision to go through with it. The Makegood: You recently… Continue reading »

Undertone’s Ryan Griffin on the Importance of Generalist Thinking in Advertising

Ryan Griffin was recently hired at Undertone, which develops digital advertising solutions for brands, as their new VP of Strategic Sales. The move is a transition for Ryan into the “buy” side from the “sell” side of advertisements. The Makegood recently spoke with Ryan about how he will make a positive mark on the company.  The Makegood:… Continue reading »

LiveRail’s Mark Trefgarne on the Power of Video Advertising

Mark Trefgarne is CEO and Co-Founder at LiveRail, the leading publisher monetization platform for video. Currently over three billion monthly impressions (25% of all online video ads) are delivered via their platform each month. LiveRail was started in 2007, by Mark and Andrei Dunca. The Makegood recently spoke with Mark about the impact of video on advertising… Continue reading »

Sponsor

Sponsor