Online Branding

This category contains 20 posts

People of Ad Tech: ADmantX VP Nick Welch

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: AdviceLocal Senior VP Brooke Henderson

AdviceLocal Senior VP Brooke Henderson tells WIT Strategy Partner Bill Brazell that many brands are losing sales across the country because their local contact info and map locations are listed incorrectly. Music: “Morning Rays” by Jim Duffy. Used with permission.

Fact or Fiction? The Dangers of Fake News in Advertising

By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »

People of Ad Tech: Trust Metrics CEO G. Scott Tomlin

Expanding on a recent column, Trust Metrics CEO G. Scott Tomlin tells WIT Strategy Partner Bill Brazell that the phrase “premium publishers” does not convey the certainty one might expect. Scott’s company combines tech and human solutions, looking well beyond viewability, to determine whether a site’s users will develop a positive association with ads that… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

People of Ad Tech: trueffect CEO Alex Yoder

Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now… Continue reading »

People of Ad Tech: gShift CEO Krista LaRiviere

gShift Cofounder and CEO Krista LaRiviere tells WIT Strategy‘s Bill Brazell how brands and agencies use her company’s web presence analytics platform to track a brand’s presence on the web and decide what content to send out. LaRiviere says gShift will soon enable brands that publish in many different social channels to compare the strength… Continue reading »

Spruce Media’s Rob Jewell on Enhancing the Facebook Ad Market

 Rob Jewell is Founder and CEO of Spruce Media, an enterprise class social software solution built from the ground up.  Spruce is exclusively for Facebook Marketing – empowering brands to build and maintain relationships with their consumers. Rob has also founded Gratis, a company dedicated to finding, “creative ways to connect consumers with advertisers online.” The… Continue reading »

The Brand Union’s Toby Southgate on Matching his European Success, Stateside

Toby Southgate was recently hired to be the CEO at The Brand Union, United States. Toby previously worked as the CEO of The Brand Union in UK /Ireland to tremendous success. Hew now hopes to duplicate that success in America. The Makegood recently spoke with Toby about his new job and ambitions for the position.… Continue reading »

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