Programmatic creative company Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that programmatic technology finds the right people, but doesn’t always deliver the right message. Procter & Gamble and others question programmatic’s promise. Wong says the real problem is a widespread failure to customize ads. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »
Smart AdServer CMO Corey Kronengold tells WIT Strategy Partner Bill Brazell that a recent Google announcement — that it will downgrade the search ranking of mobile sites that use “intrusive interstitials” — represents an abuse of power by the search giant. Kronengold argues that it’s simply not Google’s place to tell publishers how to generate… Continue reading »
SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.
Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »
Qualia CEO Kathy Leake, an expert in cross-device marketing, tells WIT Strategy Partner Bill Brazell that 97% of venture capitalists are male — so if you’re a woman raising money, it helps to speak their language: Cut to the chase. Use bullet points. Explain your value in three minutes, because that’s all you have. Music:… Continue reading »
Trust Metrics CEO Marc Goldberg tells WIT Strategy Partner Bill Brazell that advertisers should implement rules for their media teams in order to encourage logic over data craziness. Goldberg says too many advertisers are aiming only at viewability, and the bad guys know it. Look at the environment first, he says — and only then… Continue reading »
It is no surprise that the Republican Presidential nominee Donald Trump has ruffled feathers from the very beginning of his 2016 presidential campaign. From his offensive comments towards women to his extreme views on immigration, Trump has not been shy expressing his often controversial political views. Up until now Trump has been winning primary elections… Continue reading »
Brightcom CEO Gali Arnon tells WIT Strategy Partner Bill Brazell that while programmatic advertising has taken control away from some marketers and publishers, there are systems available to make things right. Her company, formerly known as Ybrant, is expanding globally to offer such solutions. Music: “Morning Rays” by Jim Duffy. Used with permission.
MultiView CEO Scott Bedford tells WIT Strategy Partner Bill Brazell that B-to-B marketers need to understand how dramatically the buying journey has changed. More than 90% of buyers now begin their B-to-B purchasing journey online, and conduct 70% of the buying journey on their own. Music: “Morning Rays” by Jim Duffy. Used with permission.
The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »