Native Advertising

This category contains 26 posts

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

Teaching an Old Dog New Tricks: Getting More Life Out of Your SEM Campaigns

As we race to the end of the season, it’s not uncommon to find some additional funds that can and should be used quickly; in many cases, it’ll be best to have a wide range of ideas and options available to you.. One of the first options that springs to your team’s mind will be… Continue reading »

People of Ad Tech: Grapevine CEO Brendan Lattrell

Grapevine Founder and CEO Brendan Lattrell tells WIT Strategy Partner Bill Brazell that he left his job as a TV producer when he saw YouTube videos garnering more viewers than TV shows. Lattrell sees Influencer Marketing as the best solution to ad blocking and falling ratings. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Nudge CEO Ben Young

Nudge Cofounder and CEO Ben Young tells WIT Strategy Partner Bill Brazell that measuring the effectiveness of online marketing content is tricky. Moreover, contrary to conventional wisdom, many consumers prefer longer content. Young also describes an American business quirk that surprised him when he moved to NYC from New Zealand. Music: “Morning Rays” by Jim… Continue reading »

Native Ad Regulation

Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

People of Ad Tech: California Sunday’s Chas Edwards

California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social… Continue reading »

People of Ad Tech: OpenX Mobile GM Rob Kramer

OpenX Mobile General Manager Rob Kramer tells WIT Strategy‘s Bill Brazell how publishers can move beyond display on mobile devices, toward the native and video ads that users find more engaging. Kramer explains why publishers should move quickly, to ensure that their page and app designs are ready for the ad revenue that has begun… Continue reading »

People of Ad Tech: Varick Media Management’s Jim Caruso

Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.

People of Ad Tech: MediaRadar Co-founder and CEO Todd Krizelman

MediaRadar Co-founder and CEO Todd Krizelman explains that his company provides ad-sales teams with sales intelligence, talks about the joy he felt recently in promoting two people from within, and tells us what’s next for native advertising.

It’s Happening: Viewability and Native Join Forces

For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads. These conversations started out very similar, we’d talk about marketer’s interest in content, the technology required to serve native advertising like one would any… Continue reading »

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