native ads

This category contains 3 posts

Native Ad Regulation

Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

People of Ad Tech: MediaRadar Co-founder and CEO Todd Krizelman

MediaRadar Co-founder and CEO Todd Krizelman explains that his company provides ad-sales teams with sales intelligence, talks about the joy he felt recently in promoting two people from within, and tells us what’s next for native advertising.

Plant The Seeds for Success in Native Ads

When you go to a grocery store these days, you’re more informed. It is a product of the age we live in; you can research where your vegetables were grown, and farmers and producers gladly extoll the narrative of the care and thought they put into what you are eating. There’s value in what they… Continue reading »

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