Multi-Channel Marketing

This category contains 5 posts

People of Ad Tech: Steve Latham of Encore Media Metrics

Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

People of Ad Tech: “Taking Down Goliath” Author, Marketer Kevin Ryan

Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the… Continue reading »

Why is Video Going to be your Best Friend?

 Jayson Dubin is the Founder and CEO of Playwire, the only online video hosting service that delivers encoding, hosting, syndication and monetization in one easy application. The Makegood recently spoke with Dubin about video monetization. The Makegood: Why are publishers increasingly investing in video for their monetization strategies? How can brands and publishers build successful video… Continue reading »

Three Ways to Understand the Modern Consumer Journey

 Consumer journey mapping has long been integral to finding out how consumers encounter, perceive, make purchasing decisions, and develop affinities and loyalties with companies. However, the proliferation of social media, advances in online advertising, the boom in mobile devices, and developments in data collection technology have created numerous challenges and opened new opportunities in this… Continue reading »

5 Fool-Proof Ways To Amplify Your Brand Story With Data

 In the world of B2B, content marketing is king. It’s become that highly desirable, hard-to-perfect ‘status’ both brands and marketers hope to attain. It makes me think of standing in line at an ultra hot, super hyped up nightclub in New York City. There’s a red rope and a long line around the corner of… Continue reading »

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