Mobile

This category contains 78 posts

Over The Rainbow? The Risks of “Too Much Publicity.”

Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »

The Importance of Radio in the Overall Media Mix

I’m not part of an agency creative team, rather a media professional that has over the years worked closely with the creative department at various agencies.  Sometimes, the creative department can go into an assignment thinking radio creative isn’t very sexy.  They think it’s limiting in its execution; “you can’t win any big CLIO awards”… Continue reading »

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

People of Ad Tech: Genesis Media CEO Mark Yackanich

Genesis Media CEO Mark Yackanich tells WIT Strategy Partner Bill Brazell that while his company is finding less fraud on desktop, it finds a little more of it in mobile. Noting a constraint on the supply of quality video advertising, he sees the unification of ad servers like Genesis partner Smart AdServer with SSPs and… Continue reading »

SEO and Psychology: The Behavior of the Online Consumer

By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

Deep Integration Breathes New Life into Bing

.   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

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