Mobile traffic

This category contains 3 posts

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

Phablets Taking a Larger Piece of the Mobile Commerce Pie

Cyber Week 2014 – the holiday shopping period between Black Friday and Cyber Monday – saw record-breaking online sales that were fueled by significant spikes in mobile. In fact, compared to 2013, mobile traffic increased 50 percent this year, mobile purchases increased 45 percent and mobile revenue increased 20 percent. Historically, tablets have accounted for… Continue reading »

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